Trailer is out for Brave

The trailer for Pixar’s next movie, “Brave” has been released. It looks stunningly beautiful, exactly as expected.

Lots of people are excited about this movie, it is the first Pixar movie to actually feature a female protagonist. Every Pixar movie to date has been targetted squarely at young boys. So there’s been much cheering and wonder about what Pixar’s generally amazing team of storytellers and animators can do with a female lead.

I hate to say it, but the trailer doesn’t fill me with much confidence.

My regard for Pixar is probably almost as high as a hipster’s for Apple. Pixar can do almost no wrong by my count, and they’d have to make a long run of really shitty movies before I started to doubt them. But I hope that ‘Brave’ isn’t as cliched as the trailer makes me worry it could be.

It also doesn’t help that Brave’s co-director Mark Andrews had this to say:

“She isn’t your typical princess. She doesn’t wear nice clothes except in a couple of scenes when her strict mom, Queen Elinor, makes her do it for special functions. She’s an active and action-oriented person.”

That’s all well and good, but doesn’t it sound like almost every Disney Princess? Isn’t it the typical Disney modus operandi for every princess to to be trying to break out of the mold? To find out there’s something more? You know, A Whole New World?

Maybe it was just the fact that she’s the chief’s daughter that triggered my ‘cliche alert’. Would it kill an animated franchise for a female protagonist not be a princess? Just for once?

This is Pixar we’re talking about, so I still have faith that it could be an absolutely compelling, beautiful, and original story. But this trailer doesn’t seem to distinguish this movie from any of the other “Offspring of important person doesn’t like role set out for him/her, tries to be something/someone else, met with disaproval, has adventure, saves the village/kingdom from dire threat, earns respect of father figure and peers”.

We’ll see, I expect to be wrong. After all, if the director of the trailer was any good at narratives, they’d presumably be working on the movie itself.